ART 436 - Advertising Design

Credits: 4

Prerequisite(s): ART 105, ART 106, ART 204, ART 218, ART 225, ART 226, ART 227, ART 228, ART 229.
An advanced studio/lecture course that focuses on innovative problem-solving communication strategies in advertising media, including brand and target audience research, market positioning and the communication of an over-arching brand message across print, television, web, tablet, mobile, and other advertising media. Group role-play projects involve students in a field-relevant team-building experience. Consumer product, public service, and cross-promotional campaigns are planned and students are expected to explain, justify, and persuasively present comprehensive advertising plans before feedback is given from creative director and client perspective. Course projects are designed to encourage students to seek out dynamic and unique problem-solving strategies critical to success in the rapidly changing field of advertising design.