MRK 450 - International Marketing

Credits: 3

Prerequisite(s): BUS 307 and MRK 310.
As cultural diversity becomes more prevalent within domestic markets and the maturation of these markets become more problematic, it is important for marketers to understand the importance and complexities of dealing with these domestic market segments and with foreign markets. Students will also gain an understanding of the research and planning requirements necessary to participate in these developing markets.