COM 359 - Digital Media for PR/Strategic Communication

Credits: 3

Prerequisite(s): COM 224.
This course is designed to provide students with realistic skills and experiences in the research, planning, execution and evaluation of emerging digital media as applied to fields of communication such as public relations and advertising. Students will gain knowledge of the characteristics of digital media in addition to a demographic and psychographic analysis of specific audiences that utilize these communication tools. Students will be expected to develop an integrated communication plan for a client using digital media by the conclusion of the course.