ART 229 - Branding

Credits: 4

Prerequisite(s): ART 105, ART 106, ART 204, ART 218, ART 225, ART 226, and ART 227.
An advanced studio/lecture course that focuses on the principles of brand development and application. Throughout the course, students explore the discipline of branding through design problems that integrate research, concept development, ideation, and design. Brand applications include a variety of two-dimensional and three-dimensional formats. All major aspects of visual identity, the brand experience, logotypes, typographic sets, color palettes, photographic and illustration styles, and appropriate project presentation formats will be emphasized.