Jun 23, 2024  
Academic Catalog 2022-2023 
Academic Catalog 2022-2023 [ARCHIVED CATALOG]

Marketing Major

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A major in marketing provides students with a broad overview of the functional areas of business with an emphasis in marketing.  Students complete foundation courses in economics, finance, accounting, management, and information systems, while developing essential skills in communication, creative thinking, quantitative analysis, effective selling, and strategic planning.  Through completion of the marketing major curriculum, students attain an understanding of key marketing concepts and develop an ability to formulate, implement, and evaluate product, pricing, promotion, and distribution strategies.  A major in marketing prepares the student for entrance into careers in advertising, marketing management, retailing, marketing research, and professional selling.

A total of 66 semester hours is required for the Marketing major. Students majoring in Marketing must satisfactorily complete:

Major Specific

Major Specific courses include 15 hours of marketing-focused classes.

Elective Courses

Students must also complete a minimum of 6 hours of marketing electives from the following list of courses. Only 3 of the 6 required marketing elective credit hours may be met with either an approved marketing internship or marketing independent study.

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